I like to think of myself as a visual collector or contemporary flaneur, always equipped with a camera and notepad just in case something interesting crosses my path. My artistic practice has, for the past four years, revolved around the notion of the ‘everyday’ and the banality expressed in simple routines such as brushing ones teeth or catching the bus. I have always been intrigued by the mundane and felt that the accessibility of such mass-produced objects and events could, once taken from their usual context, not only inspire interesting works of art but also challenge the notion of beauty within art. My quest to celebrate the dismissed has indeed become an obsession, a personal ritual that has significantly if not permanently altered the way I see the world. It is through my observations that I am able to view the trivialities of each day in a different light, and thus attain a greater understanding of the contemporary society we are currently living within.
jess cally (2012)